AMC / THE WALKING DEAD COUNTDOWN

The Walking Dead, one of AMC's most popular TV shows, is set in a world overrun by zombies. To get people excited about its return on February 10th we created a rotting finger countdown. Every day leading up to February 10th, one finger was hacked off the hands, counting down the days to the return of the show. We also asked people to Tweet pictures of themselves in front of the hands with #TWDfeb10 for a chance to win one of the fingers. When the show returned, we wrapped the severed fingers in biohazard bags and sent them to the winners. Inside the bags were personalized letters congratulating them on their new gory finger.